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2019 Grand Champion of Central and Western New York   

Barb Genton – SAGE Upstate

SYRACUSE, N.Y. and TAMPA, Fla. (Sept. 3, 2019) — WellCare Health Plans, Inc. (NYSE: WCG), a local Medicare Advantage health plan, announced Barb Genton of Syracuse as its 2019 Grand Champion of Central and Western New York at the New York State Fair. WellCare created the competition five years ago to honor individuals who help older adults in western and central New York live better, healthier lives.

Genton was presented with $10,000 for the charity of her choice, SAGE Upstate, an organization that promotes the well-being of older gay, lesbian, bisexual, and transgender people and allies in central New York. She was the chosen as the Grand Champion after the community voted on five WellCare Champion finalists.

Genton, a breast cancer survivor and an advocate for the LGBTQ community, has encouraged countless older adults to live their most genuine lives. Her work as a leader and volunteer for SAGE Upstate has allowed the group to expand from one small office to their current location, which holds as many as 30 programs each month focused on health and wellness programming, support groups, social activities, and education for healthcare providers about the needs of older LGBTQ people. Genton also has been an active volunteer with the Susan G. Komen Foundation since and before her own diagnosis.

According to her nominator, “Barb’s motto is ‘live life large’ and her energy and enthusiasm is inspirational to me and everyone else around her….Her life is a visible statement to everyone she meets; [she] show shows us all what a truly positive experience aging can be.”

“WellCare is honored to recognize Barb and the important works she is doing for seniors and others in the Syracuse community,” said John J. Burke, WellCare’s state president in New York. “Her tireless efforts encourage seniors and others to live their most genuine lives while helping them live better, healthier lives.”

WellCare Champions are central New York residents who are examples of how one person can make a difference in the lives of older adults. The Champions program complements WellCare’s commitment to making a difference in communities by honoring individuals who share WellCare’s goals of improving the quality of life and maximizing access to services for seniors and people with Medicare.

As of June 30, 2019, WellCare serves approximately 304,000 members in New York, including 152,000 Medicaid members, 89,000 Medicare Advantage plan members and 63,000 Medicare Prescription Drug Plan members.

About WellCare Health Plans, Inc. Headquartered in Tampa, Fla., WellCare Health Plans, Inc. (NYSE: WCG) focuses primarily on providing government-sponsored managed care services to families, children, seniors and individuals with complex medical needs primarily through Medicaid, Medicare Advantage and Medicare Prescription Drug Plans, as well as individuals in the Health Insurance Marketplace.
WellCare serves approximately 6.3 million members nationwide as of June 30, 2019. For more information about WellCare, please visit the company's website at

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